Of Mikes and Mis-Guided Men
by Tom Rathkamp
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already thin, gray line between professional sports and pure stupidity has
now dissolved to the point of unrecognizable fuzziness. The NBA and NBC-TV
have decided that blatant intrusion into the private aspects of the game
is the key to ratings boosts. The NBA has required coaches of the two
teams to wear microphones during games. What next? Post-game coverage of
player showers? NBC can team with the Playboy Channel for that one.
The NFL has had helmet-cam. Major League Baseball (along with FOX-TV)
has catcher-cam. Neither of those so-called fan-friendly implementations
intrudes on the strategic aspects the game. David Stern’s latest
directive does.
Disobeying Stern’s iron-handed fist costs the perpetrator $100,000.
Apparently, opposers to this ridiculous rule don’t care. Last Sunday,
Toronto coach Butch Carter and Seattle coach Paul Westphal dis-miked
themselves during their contest. "I just can’t do it,"
Westphal said. "It’s an unfair restriction on my ability to
compete."
In the past, several rules have placed restrictions on players too.
Take the no hand-checking rule imposed by league this season. Whether the
rule is justified, we all know the league was tormented by 75-65 scores.
(Personally, I don’t mind the rule, mainly because it now means
defenders have to use their "feet" again to stop an opposing
team’s scorer.)
It’s one thing to limit somebody’s physical advantage over another.
It’s yet another to tell a coach he can use only a little white board to
diagram a play. God forbid you allow him to accompany the magic marker
with a little verbal reasoning and seasoning. Suddenly, "Get your
asses back on defense" turns into "Please stop the other
team from scoring."
Let’s humor Mr. Stern and assume that putting mikes on coaches
provides a modicum of pleasure for starving fans. Isn’t that negated by
the fact that the coaches will now alter their discourse by the mere
existence of the mikes?
If the NBA really cared about ratings, they would require Vince Carter
to wear a mike. Then we can hear his "smack talk" after a
thundering slam dunk. In fact, let’s not stop at mikes. How about
requiring Raptor opponents to allow Carter a minimum of 10 dunks a game?
Or allow Shaquille O’Neal to be exempt from the three-second rule. How
far will David Stern and his ratings brigade go before they turn the NBA
into the WWF? If you throw in "shower" coverage, Stern can hire
Vince McMahon (of WWF fame) and Hugh Hefner (of Playboy fame) to do the
color commentary.
In all fairness to Stern, television ratings for NBA games are down a
whopping 42% from last season. (The asterisk is that last year was a
strike-shortened season.) So he’s probably fishing for something –
anything – to jack up interest. But as meddlesome as the "miking"
rule itself is, the implication that listening to a coach can compensate
for deteriorating quality of play is preposterous.
David Stern has been one of the best commissioners of any sport, any
time. I’ve appreciated his attention to the fan base of this sport, and
the bulk of his marketing efforts to promote it. But if the reason for
sharp ratings drops is the play on the court, then the only thing that
will bring those people back is improvement in that play.
The other day, I watched part of the Celtics-Pistons game on TNT. The
inexperience and slop exhibited in that contest was the "poster
child" for what’s wrong with this league. Granted, every team plays
sub-par every so often (or in the case of the Los Angeles Clippers,
"always"). But listening to a coach blurt out lifeless
instructions during a timeout isn’t gonna make me forget the carnage
"on" the court.
Note: As press time, the league was working out a compromise
whereby individual mikes on the coach’s lapels would be replaced by
"boom" microphones place near the bench.
Read Last Week's Column
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