In
the past years there has been considerable growth in the art
form that is today regarded to as "urban art". It is useful to
recall that not so long ago, artists that hawked cans of spray
paint around town were mostly regarded as vandals or punks – the
graffiti artist was just some kind of a low-life, uneducated kid
who deserved to do time.
The inevitability of time changes
everything, though – those kids grew up, and their art form
gradually began to win respect, and urban art earned acclaim in
art galleries in Paris, Berlin, New York (MOMA had a
retrospective on graffiti not long ago) and Moscow. The "punks",
who were once featured on the papers as criminals, were all of a
sudden featured on the covers of the world's principal art
publications.
Urban Art was born on the streets and
subway trains of New York. In Hollywood films of yesteryear,
commuter trains were covered in paint – some artists actually
risked their lives in order to create their masterpieces.
Graffiti eventually won global fame, and twenty-plus years on,
urban artists have become celebrities who sell their works for
thousands of dollars.
Several months ago, graffiti was the
theme for the launch of Levi's summer collection, which happened
in SoHo's Bloomingdale's - one of the most conservative and
traditional department stores in the country.
As with all world tendencies, graffiti
reached Brazil during the 80s through Hollywood films, and was
absorbed by the youth of that era, who adapted the fashion to
their own roots (something Brazilians always do --- we never
import anything per se). As time went by, their work was
featured on album covers, clothing and finally, modern art.
Among one of these pioneers is Paulo
César Silva, who is better known under the nicknam Speto (stick
– he is extremely thin), who was in the U.S. early in
Septemberto create a mural entitled "Ginga" in commemoration of
Brazil's independence on the outside wall of the Boi Na Brasa
steakhouse in Newark. His visit was made possible through an art
sponsorship program provided by Brahma Beer
"The idea is to show Brazil outside the
general cliché of samba and soccer", he said during a one-on-one
interview as he prepared to begin his work. "Especially after
the shame we went through during the last World Cup."
Speto's career began over 20 years ago
when as a young skateboardist he saw the cover of an album by
Australian surf-rock group Oingo Boingo. " That cover changed my
life", he says. After that, the inspiration came from hip-hop
movies of the 80s, and things just grew after that.
"Back then, there was no such thing as
streetwear", he explains. "You couldn't just walk into a shop
and find the kind of clothing we were wearing. As I grew older,
though, I migrated from the skateboard to music, and began
drawing CD covers for the likes of Charlie Brown Jr., Marcelo
D2, among others. From that, publicity was a natural process,
and then my growth as a professional artist.
Speto quit his formal studies early on,
and his education comes from studying on his own. "I have a
problem with school", he says. "I quit formal studies early on,
and went on to educate myself. I prefer to tech myself, and to
pursue everything in a non-academic manner.".
Among the artists that inspired him are
names such as Aldemir Martins (who he had the opportunity to
meet), modern art icon Di Cavalcanti, bossa nova guitarist Baden
Powell, songwriter Dorival Caymmi and sport icons such as boxer
Muhammad Ali.
"Baden Powell translated art in a very
subtle way, even if he was a virtuoso in his instrument", he
explains. "Aldemir (Martins) was a very good man, and this is a
good thing when it comes to art --- good things unite, while bad
ones don't."
Inbev (the company that controls Brahma,
among other brands) has been very important to artists like
himself. Through partnerships such as these, Brazilian urban art
has had the opportunity reach markets otherwise unattainable. "I
have been to Moscow, Berlin, Paris and London, where I met a lot
of people", he recalls. "I also had the chance to visit various
museums, and learned a lot about my own work."
Gaining recognition was It was no
pleasure cruise, though. "It took a long time to earn people's
respect. In a certain way, art is like music, and it is not easy
to get your work to be given its due.
As for the future of Brazilian art,
Speto says that he is optimistic. "Art is much more democratic
these days, and it is more visible. Nowadays, you can set up a
website and you can show your work aroung the world. Art
galleries are way less snobbish, and spaces such as Sao Paulo's
Choque Cultural have done a lot to educate audiences.
Speto does not worry about selling out,
or the commercialism that has been absorbing urban art.
"Wherever there are people, history repeats itself", he ponders.
"I don't believe that commercialism spoils art. Throughout
history, art has always had its patrons – graffiti is an art
form that is going through constant renovation, and the key is
conceptualization.